Always Something New to Learn

When you’ve been in marketing a long time, you think you’ve done and seen it all. Then you get a great opportunity with one of your customers to stretch your creative abilities by helping them design the interior of their new building. How exciting is that?

Bison Janitorial move from the downtown area over to Church Avenue and did a great job of laying out a new facility for themselves and Janitorial Supply House. They wanted the inside of the building to be personalized to them for their customers and employees enjoyment. So that’s what we did. We added some entertainment to the lunchroom, some customer feedback on the walk to the boardroom and privacy to all the offices. We also designed signage for the outside of the building.

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Wondering Which Social Platforms to Use?

First let’s talk about why social media is important. As part of your marketing strategy, social media allows you to connect with your clients as well as communicate to potential prospects. It is also one of the most used digital avenues in today’s world. It also offers the opportunity to create engagement which ultimately helps with rankings.

Let’s Review Social Media Platforms

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2022 or 2020 Too?

I’m sure you’ve all seen the latest meme taunting us that 2022 can also be perceived as 2020 too. As in, here we go again.

But I don’t want to head into a new year lamenting about the issues raised by the COVID virus and vaccinations. I think we’ve all spent far too much time talking about these topics, to the point it has divided friends and family.

Instead, I think it’s time to remember and celebrate some moments of 2021.

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Tired of Marketing Jargon?

Have you ever sat down with a Marketing professional only to realize you have no idea what the words are coming out of their mouth? Have you ever wondered why they can’t just say what they mean? What are those initialisms and acronyms? What’s worse, is every time you talk to them there’s some new phase or term they’re throwing out with great vigor and confidence.

Here’s a list of the top buzzwords of 2021 and what they really mean. In English.

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